Set your AI rules.
One step.

Pick how AI can use and discover your site, then publish it in a format machines actually read. On WordPress it's a plugin. On any other site it's one block in your robots.txt. Free.

1 · Choose your rules

These are the choices Tolljar publishes for you. Change them anytime.

2 · Install the Tolljar plugin

The plugin writes your choices above into your site's robots.txt and adds the license link — no code, no re-uploading files.

⚡ Open my WordPress plugin installer →

This opens your WordPress admin at the Tolljar plugin page. You'll click Install Now → Activate. (Works once the plugin is live in the WordPress directory — status below.)

Not on WordPress.org yet? You can still connect in ~2 minutes with the plugin file — steps below. Same result.
Download the plugin: tolljar-ai-rights.zip
In your site go to Plugins → Add New → Upload Plugin, choose the zip, click Install Now, then Activate.
Open Settings → Tolljar — AI Rights, tick the same boxes you chose above, hit Save. Done.

2 · Paste one block into robots.txt

Works on any site — Ghost, Squarespace, Webflow, a static site, a custom app. This is the universal, machine-readable version of your choices.

Open your site's robots.txt (usually yoursite.com/robots.txt).
Paste the block above at the end and save/publish.
Re-scan on the console to confirm your posture flipped. Optional: claim your listing to get a stable license URL.

Honest by design: this declares your policy in a format compliant crawlers read. It doesn't force any crawler to obey and doesn't create a payment obligation.

2 · Add it at the edge

If your site sits behind Cloudflare (or a host that lets you serve a custom robots.txt), publish the same block there so it covers every page.

Cloudflare: the fastest path is a robots.txt rewrite/Worker or a Transform Rule that appends the Tolljar block. Or just edit the robots.txt your origin serves.
Use the exact block from the “Any other site” tab.
Re-scan on the console to confirm.

Managing a lot of domains? Tolljar can host one stable license URL you point all of them at — [email protected].

🫙 Tolljar — the rights & choice layer for the independent web · See the Index